I was given the amazing opportunity to rebrand and repackage one of Portland's most historic brands, Alpenrose Dairy. They have been a cultural staple of Portland for over 100 years, so creating a whole new look and feel felt equally historic.
I was able to create a logo and custom wordmark that was fresh, while still carrying some of its original appeal for those nostalgic consumers. By carefully selecting bold colors, wrapping the cartons, and letting the new branding speak for itself, the final product is both authentic and appealing.
While cruising around Portland you're sure to see the delivery trucks, porch boxes
Check out the fun details we were able to slip in using humor and unique copy as hidden elements.
