Colter's Creek Winery in Idaho needed a new label based on a new collection of wines. After several initial rounds, I came up with the name Expedition Series, based on the geographic legacy of Lewis and Clark's epic journey, for which the winery takes its identity.
The label design was a journey in itself, with many initial viable designs, however the final label turned out beautifully. Incorporating a topographic map of Colter's Creek, a design system to work across many varietals, effects plates for embossing, high build, and spot UV varnish, along with a specifically chosen paper stock to help everything pop, these labels are tactile, modern and classy.
