Ecliptic Brewing's Vega IPA series was an experimental rotating IPA series developed by the renowned brewer and founder John Harris. The goal was to create a unique label for the series that could remain consistent while secretly giving beer enthusiasts a different beer with every new release.
The series number along with its ingredients, were printed directly onto the bottom of the can. This little easter egg was perfect for an IPA series geared towards a beer enthusiast crowd.
Of course coming up with a stellar, out-of-this-world design was also fun.
